Sterling schluckt Maersk
Hallo zusammen,
ich wundere mich, daß ich zu dem Thema hier noch nichts gelesen habe? Falls ichs nur überlesen habe, dann einfach ignorieren...
Durch die Fusion der beiden Airlines entsteht der "größte LowCostCarrier der nordischen Länder" sowie der "Viertgrößte LCC Europas"...
Greetz, Meckl
Maersk Air erhält neuen Eigentümer
Operative Geschäfte laufen unverändert weiter
Kopenhagen, 06. Juli 2005 – Die isländische Investmentgesellschaft Fons Eignarhaldsfelag hf, die auch den Low-Cost Carrier Sterling betreibt, hat alle geschäftlichen Aktivitäten von der dänischen Fluggesellschaft Maersk Air übernommen.
Bis zur finalen Übernahme der Gesellschaft, die voraussichtlich innerhalb der nächsten Monate stattfinden wird, ist Maersk Air weiterhin als Unternehmen innerhalb der A.P. Möller-Maersk Gruppe tätig. Dies bedeutet, daß bis auf weiteres die geschäftlichen Aktivitäten und deren rechtlichen Verpflichtungen unverändert weitergeführt werden.
Kunden können weiterhin vertrauensvoll Flugscheine für das gesamte Maersk Air Streckennetz erwerben, entweder über die neue Internetseite der Fluggesellschaft
www.maersk-air.com, telefonisch über 06105/20 60 60 oder über jedes Reisebüro. Maersk Air ist Mitglied der IATA; diese Mitgliedschaft verpflichtet, einer garantierten Beförderungspflicht nachzukommen.
In der Zeit bis zur finalen Übernahme werden die Managements von Maersk Air und Sterling die Produkte und Strategien beider Gesellschaften evaluieren, um eine gemeinsame Strategie für die neue Gesellschaft zu entwickeln.
Der Sommerflugplan wird ohne Einschränkungen mit einer grossen Anzahl an Passagieren weitergeführt.
Press release
Copenhagen, June 30, 2005
Sterling and Maersk Air merge into largest Nordic low fare airline
The owners of Sterling takes over all activities in Maersk Air to start a completely new organisation building on the best from both companies
In recent years, the international air transport market has been subject to such heavy competition, that only the fewest airlines now satisfy profitability requirements. This has also been the case for Sterling and Maersk Air. That situation, however, is to change with the merger of the two companies.
The background for the merged company is a business plan that forecasts an operating surplus from the end of 2006. The goal for the present Sterling company – operating plus in 2005 – is still valid.
“From being two companies steeped in a particularly difficult competitive environment, with an unsure future as a result, the merger provides the basis for single company with the opportunity for growth and profitability,” says Almar Örn Hilmarsson, who will continue as chief executive officer of the merged company.
Until further notice, the fleet will remain as it is. Maersk Air will continue to own the existing aircraft, which will be leased and operated by Sterling.
The agreement has been signed by the parties today, but it will take a further couple of months before all the conditions have been finalised and the merger fully closed. The parties have agreed not to disclose the financial elements involved in the agreement.
Sterling will with app. 5 million passengers per year be the largest low-cost carrier in the Nordic Countries and the 4. largest low cost airline company in Europe.
“We will grow, but profitability is of vital importance so we will be rationalising and boosting the efficiency of both companies,” says Almar Örn Hilmarsson.
“We will, for example, realise major synergy benefits through the phasing out of double functions and technical installations. The administrative personnel reductions, which are an unavoidable result, will be determined according to the ‘best practice and ‘best man’ principle. We will simply build up a new organisation, which will have its own identity and in which each person will be able to seek employment,” said Almar Örn Hilmarsson, adding that flight personnel will not be affected – apart from items like new uniforms and equipment with a new logo.
The new company will cultivate the low fare concept, and therefore only operate with a true low cost model.
“Price is a vital factor in the current market. We will therefore continue to offer seating at the lowest prices in the market – and build up our service on the Value For Money concept. At the same time we will increase our focus on the charter market, which will be a more independent business area This will enable us to corner our share of the future low fare market,” says Almar Örn Hilmarsson.
Sterling will operate 30 aircraft to app. 80 destinations.
“We will naturally make sure that all obligations and contracts involving both Maersk Air and Sterling will be adhered to. The merged company will continue to base its business on the two main corridors of scheduled and charter traffic.,” says Almar Örn Hilmarsson.
The location of the headquarters for the new organisation has not yet been decided.
Further information regarding this announcement:
Press coordinator Nina Munch-Petersen, tlf.: + 45 2161 8106
